The holidays look a bit different this year than year’s past but all the more reason to reach out to your customers. They are waiting to hear from you. Here are a few quick ideas of how you can tap into your customer base to increase sales, build brand awareness, or just express your thanks this holiday season.

Build a better holiday campaign

Digital marketing and direct mail go hand-in-hand. We’re sure your inboxes and social media feeds are overflowing with holiday deals by deals by now. How do you fight that? Deliver tangible results direct to the customer’s door with a postcard offer or mini catalog. Direct mail has a longer shelf-life than email and social media averaging 17 days or more vs mere seconds. Track the success of your direct mail pieces in order to help determine ROI by using personalized landing pages or promotion codes.

Here are some quick tips if you plan to use direct mail and digital marketing together:

• Keep the message simple – focus on a single marketing call-to-action.
• Make sure the creative content for direct mail and digital marketing are cohesive.
• Use existing customer lists and look-alikes in the same target areas.

Toot your own horn

Telling your brand story is hard to do in today’s short attention span world online. Direct mail is an excellent medium that allows you to fully visualize your company’s journey. This holds especially true for celebrating milestones, growth into new markets, or expanding product categories. You can use historical images, set a timeline, or show how the company has been involved in the community development and grown along with it. Building brand recognition at a time of social distancing will help set the stage for the future.

Give a Heartfelt Thanks

Honoring your loyal customers is especially touching this year. When many people have scaled back on spending, recognizing those who have continued to support your business will not come across as a hollow gesture. Customize your mail piece so the recipient knows they are special to you. Variable data printing allows for each mail piece to be personalized with a near-endless array of possibilities from the household name or first name to pet’s name or car model. Whatever nuggets of information your database may hold ­– personalization can unlock its potential in getting your customer’s attention.

New Year is a Holiday Too

If your brand doesn’t necessarily fit into the “Happy Holidays” mold, greet your customers in January by wishing them a happy, healthy New Year. There are many ways to craft a message of hope and prosperity. Be sure to mention the benefits of your company that could help support them in 2021.

The holidays will be upon us before you know it, so don’t delay. Let the experts at Lawton help you get the most out of your holiday direct mail campaign. We operate a 100% digital printing facility enabling us to work faster, smarter, and adapt to our customers’ needs.