We all know targeted, personalized direct marketing is even more effective than direct mail. But many marketers are overwhelmed at the prospect of cleaning up their customer database. Just like that messy garage (or closet, or storeroom, or pantry – you get the idea), Lawton has experts that will tidy up your customer data.
While it seems like a heavy investment of energy, the return is worth it! Targeting old, invalid, or incomplete records in your customer file affects not only your budget, but response rates, and campaign ROI metrics. Make sure your database is working for you and not against you.