While we love eye-popping design, brilliant content and creative, special finishing, and extraordinary paper, marketing with no substance can be a little, well–vanilla.

We are talking about bold marketing. It combines an exceptional creative concept with strategic smart marketing. Bold marketing is goal-based, gets results, and has a measurable ROI. Bold marketing reaches the right people, at the right time, with the right message. And if your creative is ingenious and memorable, then you’ve hit the proverbial jackpot!

In this blog series, we will explore components needed to craft a bold marketing strategy. From market research to creative that grabs your target market’s attention to post-campaign analytics, the elements of a marketing plan working together will ensure you see the results you expect. Check back over the next couple of weeks to learn more about the elements of a strong marketing campaign.

Lawton has been crafting solutions for our clients since 1940. You’re here to be awesome! We’re here to help! Let’s be bold!

509.362.1834

christinap@lawtonprinting.com